The barrier guide is out — read the field guide of the month
Journal

Every story, in one place.

Every Rooting Moss story in one place: founder interviews, field notes and slow reads about plant-led skincare, newest first.

Cover story · Interview

Danielle Gronich and Kayleigh Christina on what to leave out

Danielle Gronich and Kayleigh Christina built CLEARSTEM for skin that breaks out and ages at the same time. They explain why the ingredients they leave out matter as much as the ones they put in.

Shannon Brekke · 14 min read
50 stories

The archive

Inside In Fiore with Julie Elliott, steeping botanicals into ritual
Rituals · Interview

Inside In Fiore with Julie Elliott, steeping botanicals into ritual

Shannon Brekke · 10 min read
What marketplace selling changes for careful skincare buyers
Retail

What marketplace selling changes for careful skincare buyers

Shannon Brekke · 3 min read
What April learned from Napa about slow botanical skincare
Botanicals · Interview

What April learned from Napa about slow botanical skincare

Erin Dunleavy · 11 min read
Marie-Veronique Nadeau on listening to skin that knows itself
Botanicals · Interview

Marie-Veronique Nadeau on listening to skin that knows itself

Erin Dunleavy · 11 min read
Simple routines rooted in precision, with Dr. Chaneve Jeanniton
Skin · Interview

Simple routines rooted in precision, with Dr. Chaneve Jeanniton

Shannon Brekke · 12 min read
What Athena learned from Greece and severe acne
Rituals · Interview

What Athena learned from Greece and severe acne

Erin Dunleavy · 11 min read
Why capsules matter for readers seeking calmer routines
Launch

Why capsules matter for readers seeking calmer routines

Erin Dunleavy · 3 min read
What a treatment room actually teaches about skin
Skin · Essay

What a treatment room actually teaches about skin

Carrie Ellsworth · 7 min read
Marie and Alice and the milky serum built from scratch
Remedies · Interview

Marie and Alice and the milky serum built from scratch

Shannon Brekke · 12 min read
Thin air grows stronger plants and looser claims
Botanicals · Essay

Thin air grows stronger plants and looser claims

Shannon Brekke · 8 min read
Why Liah Yoo paused the trend cycle to listen to skin
Skin · Interview

Why Liah Yoo paused the trend cycle to listen to skin

Erin Dunleavy · 11 min read
Inside Alpyn Beauty with Kendra Kolb Butler, steeping mountain plants
Botanicals · Interview

Inside Alpyn Beauty with Kendra Kolb Butler, steeping mountain plants

Erin Dunleavy · 12 min read
Lorrie King and Celeste Lee on age awesome skincare for grownups
Skin · Interview

Lorrie King and Celeste Lee on age awesome skincare for grownups

Erin Dunleavy · 12 min read
What rosemary results change for patient hair routines
Ingredients

What rosemary results change for patient hair routines

Shannon Brekke · 3 min read
What small batches actually cost a founder
Skin · Essay

What small batches actually cost a founder

Carrie Ellsworth · 6 min read
Clearing dark spots at the root, with Desiree Verdejo
Remedies · Interview

Clearing dark spots at the root, with Desiree Verdejo

Erin Dunleavy · 11 min read
Alli Reed on the plants that earn their place
Skin · Interview

Alli Reed on the plants that earn their place

Shannon Brekke · 14 min read
Inside Babo Botanicals with Kate Solomon, rooting care in plants
Rituals · Interview

Inside Babo Botanicals with Kate Solomon, rooting care in plants

Erin Dunleavy · 13 min read
Soothing first, always, with Minesh Patel
Remedies · Interview

Soothing first, always, with Minesh Patel

Erin Dunleavy · 10 min read
Why clean stopped meaning anything in skincare
Botanicals · Essay

Why clean stopped meaning anything in skincare

Shannon Brekke · 7 min read
$72.88 billion and what powders reveal about supplement growth
Market

$72.88 billion and what powders reveal about supplement growth

Carrie Ellsworth · 3 min read
What plainer bakuchiol evidence changes for sensitive skin routines
Science

What plainer bakuchiol evidence changes for sensitive skin routines

Carrie Ellsworth · 3 min read
20,160 Luna devices recalled after firmware fault halted therapy
Market

20,160 Luna devices recalled after firmware fault halted therapy

Erin Dunleavy · 3 min read
Matt Mullenax on better basics built to outlast days
Rituals · Interview

Matt Mullenax on better basics built to outlast days

Erin Dunleavy · 12 min read
Science

Reviewers screened 120 mouth taping studies, found little support

Shannon Brekke · 3 min read
Jamika Martin on rooted care for acne prone skin
Remedies · Interview

Jamika Martin on rooted care for acne prone skin

Erin Dunleavy · 12 min read
Small brands face the first MoCRA renewal season
Regulation

Small brands face the first MoCRA renewal season

Shannon Brekke · 3 min read
Why Jared Pobre rooted men’s skincare in mountain plants
Rituals · Interview

Why Jared Pobre rooted men’s skincare in mountain plants

Shannon Brekke · 11 min read
USD 5.50 billion and what refillable beauty was worth in 2025
Launch

USD 5.50 billion and what refillable beauty was worth in 2025

Shannon Brekke · 3 min read
2.4 pounds and the muscle creatine kept without exercise
Science

2.4 pounds and the muscle creatine kept without exercise

Shannon Brekke · 3 min read
Andrea Faulkner Williams on gentle care for sensitive family skin
Rituals · Interview

Andrea Faulkner Williams on gentle care for sensitive family skin

Shannon Brekke · 14 min read
Olamide Olowe and Claudia Teng and the rooted flare up apothecary
Remedies · Interview

Olamide Olowe and Claudia Teng and the rooted flare up apothecary

Erin Dunleavy · 11 min read
Skincare outpaced makeup, rooting growth in daily rituals
Market

Skincare outpaced makeup, rooting growth in daily rituals

Carrie Ellsworth · 3 min read
What Allison Taylor learned from discarded seeds
Botanicals · Interview

What Allison Taylor learned from discarded seeds

Erin Dunleavy · 11 min read
What new sunscreen filter changes for daily wear
Science

What new sunscreen filter changes for daily wear

Erin Dunleavy · 3 min read
Why quiet retail incubation matters for plant-led skincare
Retail

Why quiet retail incubation matters for plant-led skincare

Erin Dunleavy · 3 min read
Inside Shani Darden with Shani Darden, rooting clinical care in plants
Skin · Interview

Inside Shani Darden with Shani Darden, rooting clinical care in plants

Erin Dunleavy · 12 min read
What Laurel learned from cornfields in rural Illinois
Botanicals · Interview

What Laurel learned from cornfields in rural Illinois

Shannon Brekke · 11 min read
What formaldehyde warning change means for shared formulas
Ingredients

What formaldehyde warning change means for shared formulas

Erin Dunleavy · 3 min read
Inside Then I Met You with Charlotte Cho, steeping care into ritual
Rituals · Interview

Inside Then I Met You with Charlotte Cho, steeping care into ritual

Erin Dunleavy · 11 min read
Michael Azoulay and Mickael Bensadoun and the argan leaf under sun
Skin · Interview

Michael Azoulay and Mickael Bensadoun and the argan leaf under sun

Erin Dunleavy · 12 min read
Nine skin types rooted in practice, with Renée Rouleau
Skin · Interview

Nine skin types rooted in practice, with Renée Rouleau

Shannon Brekke · 10 min read
The barrier and what it remembers about adult skin
Remedies · Essay

The barrier and what it remembers about adult skin

Carrie Ellsworth · 7 min read
Chase Polan and the gentle microemulsion
Botanicals · Interview

Chase Polan and the gentle microemulsion

Erin Dunleavy · 10 min read
The 15-fold rise and what poison calls measure
Regulation

The 15-fold rise and what poison calls measure

Carrie Ellsworth · 3 min read
Why Rachel Roff chose the harder formula for melanin rich skin
Skin · Interview

Why Rachel Roff chose the harder formula for melanin rich skin

Erin Dunleavy · 12 min read
Gentle formulas for fragile skin, with Lindy Snider
Remedies · Interview

Gentle formulas for fragile skin, with Lindy Snider

Shannon Brekke · 11 min read
The thoughtful case for fewer formulas
Rituals · Essay

The thoughtful case for fewer formulas

Shannon Brekke · 8 min read
What Heather learned from lasers and irritated skin
Remedies · Interview

What Heather learned from lasers and irritated skin

Erin Dunleavy · 11 min read
Susanne Norwitz on chia, patience and proven results
Botanicals · Interview

Susanne Norwitz on chia, patience and proven results

Erin Dunleavy · 11 min read
Newsletter

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One plant each week: what it does for your skin, where it was grown, and why a founder built a formula around it.

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A woman's face resting against a mound of green moss
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