Partner with Rooting Moss.
Audience, formats and rates for botanical skincare brands who want to reach readers across the US who read every ingredient list.
Who reads us
Formats & rates
Sponsored feature
A long-form feature produced by our desk, from the field to the formula. Labelled as sponsored at the top of the page and sent to The Weekly Forage.
$2,400Homepage spotlight
An editorial feature on the homepage, chosen by our editors for work we think readers should see. It is never conditional on buying anything and cannot be bought.
FreeNewsletter placement
A dedicated module in The Weekly Forage, sent to 9,400 subscribers with a 51 percent average open rate.
$520Instagram collaboration
A co-authored post and story set on @rootingmoss, photographed by our team in the field, the studio or the greenhouse, tagged as a paid partnership.
$700Sponsored field guide
A field guide built around one plant or one skin concern, written by our editors, labelled as sponsored and kept on the site.
$3,200
All sponsored work is clearly labelled. Independent editorial coverage, the homepage spotlight included, is free, never conditional on buying anything, and cannot be bought. Partner content follows the same rules on claims as our journalism. Rates are net, in US dollars, and materials are due 14 days before publication.
Reserve placements for the winter issue.
Carrie Ellsworth, our partnerships editor, replies within two business days with availability, a tailored proposal and results from comparable campaigns.
