Features Editor
Shannon Brekke
Shannon edits the news desk and the field guides at Rooting Moss. She keeps a running list of every plant extract that has appeared in a formula this year.
19stories
By Shannon Brekke
Inside In Fiore with Julie Elliott, steeping botanicals into ritual
What marketplace selling changes for careful skincare buyers
Simple routines rooted in precision, with Dr. Chaneve Jeanniton
Marie and Alice and the milky serum built from scratch
Thin air grows stronger plants and looser claims
Danielle Gronich and Kayleigh Christina on what to leave out
What rosemary results change for patient hair routines
Alli Reed on the plants that earn their place
Why clean stopped meaning anything in skincare
Science
Reviewers screened 120 mouth taping studies, found little support
Small brands face the first MoCRA renewal season
Why Jared Pobre rooted men’s skincare in mountain plants
USD 5.50 billion and what refillable beauty was worth in 2025
2.4 pounds and the muscle creatine kept without exercise
Andrea Faulkner Williams on gentle care for sensitive family skin
What Laurel learned from cornfields in rural Illinois
Nine skin types rooted in practice, with Renée Rouleau
Gentle formulas for fragile skin, with Lindy Snider
